"HE NAMED ME MALALA" SOCIAL ACTION CAMPAIGN
Copy Written by Kwyn Bader
THREE FILMS
DESIGNED AND PRODUCED BY THORNBERG AND FORESTER
FOR PARTICIPANT MEDIA
to raise awareness for
FOX SEARCHLIGHT'S INTERNATIONAL RELEASE "HE NAMED ME MALALA"
In the summer and early fall of 2015, Kwyn joined Director Scott Matz and the team at Thornberg and Forester as copywriter on three animated spots for Participant Media. He worked on the RFP, as writer for the account winning pitch deck and then wrote and refined the scripts for the produced films in collaboration with T&F and Participant. The social action campaign began running in October 2015 to support Fox Searchlight's feature length documentary He Name Me Malala, a portrait of Nobel Peace Prize Laureate Malala Yousafzai, who was targeted by the Taliban and severely wounded by a gunshot when returning home on her school bus in Pakistan's Swat Valley.
Click for the 90 sec spot below
Click for 16 second spot below
Click for 90 second Arabic version below
Thornberg and Forester's case study explains the process from pitch to script...to to storyboard to final look...and includes the completed spots.
http://www.thornbergandforester.com/casestudies/malala/
Here's the narration written by Kwyn for the :90 sec film (US version).
SCRIPT :90
VO: MALALA (Soundbite)“While basic education begins to unlock potential, it is secondary education that provides the wings that allow girls to fly.”
VO: NARRATOR
In our world, today, over 60 million girls are denied an education.
That’s not just one big number.
It’s 60 million ones...
One future lawyer advocating for human rights...
One agricultural engineer developing seed to feed her country...
One ophthalmologist helping her world see, for the first time, through clear eyes…
60 million is the population of 7 New York Cities…
It’s the amount of screaming fans at the 2014 World Cup Final in Brazil…multiplied by 800…
It’s the number of miles you rocket making 265 flights to the moon.
MALALA (Soundbite):“We cannot all succeed if half of us are held back. Education is the only solution.”
NARRATOR:
Girls who finish secondary school…
…make more educated decisions…
…and provide better economically for themselves and their families.
They transform what’s expected and acceptable…
…re-creating troubled nations and making a world of difference…
...when given a chance to count
and
…to write their own stories.
…stories that can’t be told with a number…even one as big as 60 million…
...stories about hope and confidence
…and making dreams possible…
…for other raised hands…
When girls are educated, every one benefits.
MALALA: Let us remember: One book, one pen, one child, and one teacher can change the world.
© 2015 Thornberg & Forester™ - All rights reserved.
For more info about Fox Searchlight's He Named Me Malala, directed by Davis Guggenheim, click the link below.
http://www.foxsearchlight.com/henamedmemalala/
To learn more about the Malala Fund, you can click the link below.